Scott Binder, Incorporated

Scott Binder believes that simplicity is one of the most important aspects of building a Web site. If a Web page is slow to load; looks horrible; or offers the visitor little useful information; then there will be few visitors that return to your site more than once. Have we built glitzy Internet sites? Sure, because it was what the customer wanted. Do we think this was the best route to go? In some cases. But the majority of the best Internet sites are those that practice simplicity and offer their visitors straightforward information that's easily digested. The average time that a Web site is visited is less than 30 seconds - often, way less! Make those seconds count - capture their EMOTIONS and then capture their business.

How high do you want to see your business go?

Take for example THIS Web site. Each page utilizes the same layout (for consistency and clarity - something most Web sites lack). Each page was designed to look its best regardless of the visitor's monitor resolution or viewing browser. We successfully mix black-and-white photos with color for a more dramatic and eye-catching look. What does this mean to you? Well, if this was YOUR Web site it means that your business message could be conveyed to thousands of Internet users 24 hours a day, 7 days a week, weekends and holidays. Superb, isn't it? Yes! Can your business afford *not* to use the Internet? Not in today's business world!